Experienced bench strength and leadership, expertise with an eye for the details, the ability to envision an experience that resonates with the desired consumer audience, and a cohesive team that efficiently brings projects to market, are crucial factors in minimizing that risk while elevating project performance.
About
- Senior luxury development leadership working in collaboration with developers internal team and external development resources to deliver top performing luxury residential projects
- Extensive global experience – including Canada, United States, Mexico, Caribbean, Colombia, UK, Turkey, Morocco, Egypt. UAE, Saudi Arabia, Indonesia, Philippines, and China – working with pure play best-in-class luxury hospitality brands including Four Seasons, Fairmont, Raffles, and Sofitel
- An invaluable resource for developers and brands in fast tracking the pre-development phase of luxury residential projects
- Expertise advising brands in the development of their residential strategy, product offering, support infrastructure, and the tools required to optimize existing residential programs or launch their residential business
- Leading and/or consulting on operator selection, legal agreements, project design and positioning conceived to resonate with the targeted consumer audience -product, services, amenities, rental strategy (where applicable), and operating model – and marketing and sales strategy
Industry Focus — Developers and Brands
- For Sales or Lease Branded Residential Real Estate Projects
- Luxury and Lifestyle Urban or Resort Residences
- Mixed-Use or Stand-alone Communities
- Repositioning or Repurposing Real Estate Assets
Solutions and Services
Analytics, Project Positioning and Strategy
- Feasibility and market study vendor recommendations, RFP process management, and vendor selection and relationship management
- Project Management in collaboration with internal teams and external consultants including architects, designers, marketing and sales, and operations to ensure product offering is designed, positioned, and stressed tested to meet consumer demands
- Marketing, creative, and branding agency recommendations, RFP process management, vendor selection and relationship management
Repositioning & Repurposing
Real Estate Assets
- Guidance on unit mix, sizes, design elements, amenities and facilities, and operating model to meet changing consumer needs
- Advise on best and most efficient use of real estate assets where conversion of some or all of an asset from hotel or commercial use to a residential product offering will enhance the value of the asset
Brand Partnership
- Including operator recommendations, RFP’s, operator selection, LOI negotiations, relationship management, and seamless integration with developers internal team and external consultants
Emulating Luxury Brands
- Bringing extensive experience, knowledge, and expertise to complement developers professional teams collaborating on the creation of exceptional luxury residential projects
Branded Standalone Residential
Select Project Experience
Testimonials
Marty Kandrac
Ex-Global Head of Development & Real Estate Fairmont Raffles Hotels International (FRHI)"Barry’s experience in branded residences is terrific - he understands the product, market, development process, branding and management issues. At FRHI he oversaw many projects around the globe - ranging from Mexico to Middle East to Malaysia… Working in a complex asset class that branded residential can be, Barry was often the real ‘glue’ that brought together operations, brands, strategy and development functions in our organization. Most importantly though, he is a great person to have on the team, and there isn’t a single person that didn’t enjoy working with him."
Bernard Smith, Esq.
Hospitality Attorney“Barry is energetic, extremely bright and has impeccable qualifications. He has considerable experience with all aspects of luxury residential and mixed use development - from initial planning through development, documentation, branding, management and sales. His experience is not limited to the United States and Canada, but spans worldwide from Latin America, Europe and Asia to the Middle East. Barry gets deals done in an efficient, pragmatic and collaborative manner. He is the consummate professional.”
Leslie Shammas
Vice President Design Services - Virgin Hotels Collection, Formerly Executive Director Design & Construction Fairmont Hotels & Resorts and Vice President of Design & Development Canyon Ranch“His (Barry) intuitive experience is invaluable as the deal develops and ultimately is completed. His pragmatic consumer point of view helps guide the design team to the successful solutions. Barry is very knowledgably and detail oriented. His expertise is an asset on any project As a member of the luxury hospitality residential Design and Construction industry, we look forward to him being part of the team. I would work with him again, given the opportunity.”
